ENHANCING THE FAN EXPERIENCE - BRANDED CUPHOLDERS FOR RAIL STYLE SEATS ARRIVE AT OLD DOMINION UNIVERSITY S.B. BALLARD STADIUM

October 11, 2022

ENHANCING THE FAN EXPERIENCE - BRANDED CUPHOLDERS FOR RAIL-STYLE SEATS ARRIVE AT OLD DOMINION UNIVERSITY S.B. BALLARD STADIUM

SAN DIEGO, California, October 11, 2022: Branded Seats announces its first installation of the new C95 cup holder for Old Dominion University (ODU) in Virginia. The installation of over 5,000 cupholders was completed in two days and integrated well with the Camatic rail-style seats that were installed in 2019.

ODU opted not to install cup holders when the seats were initially installed, then COVID hit. During the COVID downtime Branded Seats, utilized its product design talents and continued with product development by working through several product extensions. This product was a priority since rail-style seating has become more popular over the past few years. Once under contract with ODU, the manufacturing, delivery, and installation was completed in less than five weeks at the Branded Seats US-based manufacturing facility.

According to Shad Bruce, Branded Seats® President, “This line extension rounds out our in-seat advertising products and solves a variety of issues with older style cupholders. The new C95 is the only cupholder on the market that will hold larger souvenir cups and creates ad revenue without the use of ugly stickers. This has been an issue with concessioners as they continue to market and sell larger drinks which offer increased profit margins.”

The C95 cup holder utilizes all of their award-winning and patented product features including updateable advertising, utilizing the SnapGraphic plastic insert. In addition, there is the 3D logo emblem which can be molded in an accent color.

About Branded Seats: Branded Seat® offers a full line of cupholder and seat marketing solutions for franchises, venues, and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in areas closest to the fans. All products are designed and manufactured in the USA. For more information, visit www.brandedseats.com or call (855) 427-2633.

Stadia Magazine: Custom cupholders installed at Old Dominion University’s S.B. Ballard Stadium

Linktree: https://linktr.ee/brandedseats

CONTACT: Sandy Bruce sandyb@brandedseats.com

BRANDED SEATS ANNOUNCES NEW STADIUM CUPHOLDER THAT EXPANDS ITS POPULAR REVENUE GENERATING LINEUP

August 1, 2021

SAN DIEGO, California, AUGUST 1, 2021: Stadium and sports venues will now have more options when selecting cupholders for their fans. This month, Branded Seats® introduces the all-new C95 cupholder. This line extension works well in tight seating envelopes which include the popular rail-style seat systems. The C95 continues to offer its award-winning product features including the integration of updateable advertising utilizing the patented SnapGraphic plastic insert. In addition, there is the 3D emblem which can be molded in an accent color, and maybe the most important fact is that the C95 cupholder has the ability to hold larger souvenir cups.

The C95 cupholder model is the latest addition to the Branded Seats® product lineup which includes the C100 cupholder, CR4 cupholder retrofit, and the SeatBack Display. The CR4 cupholder retrofit updates existing faded and peeling Caddy4 cupholders in seconds to make them look new again.

The Branded Seats® C95 cupholder will be unveiled for the first time on Tuesday, August 3, 2021, at the IAVM Convention in Atlanta Georgia.

Branded Seats® products continue to lead with award-winning design and innovation such as:

Updatable SnapGraphic advertising insert without using UGLY STICKERS
Two branding opportunities: SnapGraphic insert + 3D emblem
Larger size to hold souvenir cups (ie: Mason jar pictured)

Product Video: https://youtu.be/Whk5wtA_heU

Branded Seats® New C95 Stadium Cupholder

20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

July 21, 2021

20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

Can you imagine updating 20,000 cupholders with 20 people in 12 hours? That is exactly what Branded Seats® did and everything went perfectly as planned. This major league venue had a naming rights change which affected every cupholder. The stadium cupholder retrofit was the perfect product to quickly update the aded / peeling caddy4 cupholders. This update gave 2 new branding opportunities which included the 3D emblem and the interchangeable SnapGraphic advertising insert.

The installation worked like this:

• Cupholder retrofit product arrived “loaded/branded” and was distributed across the concourse

• The installation team was divided into 3 groups

• Placing the retrofit over their current caddy4 cupholder

• Placing the locking disc inside the cupholder

• Locking the disc into place with our Branded Seats® installation tool

This easy update covered the old sponsor stickers and expanded the revenue-generating opportunity in the area closest to fans! Keep corporate partner’s branding looking fresh while elevating the marketing engagement with the patented SnapGraphic technology.

It’s time to Brand YOUR Seats!!

Branded Seats Products Made and Sourced in the USA

November 9, 2020

Branded Seats® is proud to continue its commitment to become vertically integrated with all of its products by designing, manufacturing, and sourcing right here in the USA. Branded Seats® is the “One Stop Shop” for all in-seat marketing solutions and provides revenue opportunities to venues and sports teams across the nation. This includes replacing cup holders, retrofitting existing cupholders, adding new inventory by utilizing the SeatBack Display, or adding a marketing element while improving the numbering in your bleacher section by installing the new Bleacher Display.

2020 ALSD Spotlight Award

November 3, 2020

Thank you Association of Luxury Suite Directors (ALSD) for honoring us with a 2020 ALSD Spotlight Award!!

Category / Award - 2020 Premium Furniture, Fixtures, & Equipment

Heinz Field

Transform Stadium Caddy4 Cupholders In 3 seconds - Refresh, Rebrand and Reuse

January 14, 2020

Are you looking to update your stadium cupholders in 2020? The Branded Seats® team can make it happen! Our cup holder retrofit will refresh and completely transform your old Caddy4 cup holders. Our retrofit installs in seconds, covers 98% of the old cup holders and best of all, hides those challenging stickers. In addition, this enhancement provides an updatable branding opportunity utilizing our patented “SnapGraphic” technology and adds a unique 3D logo emblem. Check out the video below to see how easily this valuable marketing area can be transformed.

Branded Seats® Cup Holder Retrofit / Caddy4:

Installs and locks into place in just 3 seconds
No power tools needed
Adds a new refreshed look while covering up those old cup holders
Plastic SnapGraphic interchangeable advertising insert
3D logo emblem branding opportunity.

Refresh, Rebrand and Reuse!!

https://mailchi.mp/brandedseats.com/milbwintermeetings2019-3229985

BRANDED SEATS® BREAKS OUT THE SECRET SAUCE AND LAUNCHES ITS NEW CUPHOLDER AT HEINZ FIELD

October 2, 2019

SAN DIEGO, California, October 2, 2019: Heinz Field Fans can now enjoy the game experience without worrying about their beverages spilling right in front of them. Branded Seats® just completed replacing 60,000 cupholders at this iconic venue. Over the past 15 years at Heinz Field, fans have had challenges with cupholders that were too small, angled downward and had an open front that would allow beverages to spill. In addition, the cupholders were faded and had sponsorship stickers peeling off from power washing and weather elements over the years.

Branded Seats® was able to provide a solution just in time for the start of the 2019 season. This change out provided a new, refreshed look for Heinz Field while incorporating the following features:

Adjustable tilt to hold the cupholder / beverage more vertical

Larger size to hold souvenir cups (ie: Mason jar pictured)
Two branding opportunities: SnapGraphic insert + Heinz Field dimensional logo
Updatable SnapGraphic advertising insert without using UGLY STICKERS

According to Shad Bruce, Branded Seats® President, “This new cupholder provides an All-in-One solution and has been in development for the last three years. It fixes a variety of issues of the old units while improving the fan experience.”

Heinz Field used the PRIDE in Yourself, PRIDE in the GAME campaign on their cupholders throughout the stadium. This is an important message and the new Branded Seats® cupholders are the closest advertising space to the fans. Anytime during the season, this messaging can be interchanged or updated easily without the use of ugly stickers.

About Branded Seats: Branded Seat® offers a full line of cup holder and seat marketing solutions for franchises, venues and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in areas closest fans. All products are designed and manufactured in the USA. For more information, visit www.brandedseats.com or call (855) 427-2633

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