20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

Can you imagine updating 20,000 cupholders with 20 people in 12 hours? That is exactly what Branded Seats® did and everything went perfectly as planned. This major league venue had a naming rights change which affected every cupholder. The stadium cupholder retrofit was the perfect product to quickly update the aded / peeling caddy4 cupholders. This update gave 2 new branding opportunities which included the 3D emblem and the interchangeable SnapGraphic advertising insert.

The installation worked like this:

• Cupholder retrofit product arrived “loaded/branded” and was distributed across the concourse

• The installation team was divided into 3 groups

• Placing the retrofit over their current caddy4 cupholder

• Placing the locking disc inside the cupholder

• Locking the disc into place with our Branded Seats® installation tool

This easy update covered the old sponsor stickers and expanded the revenue-generating opportunity in the area closest to fans! Keep corporate partner’s branding looking fresh while elevating the marketing engagement with the patented SnapGraphic technology.

It’s time to Brand YOUR Seats!!